I'm pretty sure this would meet the standard. McCoy's image is appearing on legitimate news sites with the image of a beaten woman he is accused of attacking.
https://injury.findlaw.com/torts-and-personal-injuries/defamation-law-the-basics.html
Seems to fit the standard. This post, if false, was clearly intended to harm McCoy and was not an innocent mistake.
I’m aware of the requirements; again - it has to be intentionally false with intent to harm reputation (malice). Intent is really the tough thing to prove.