My thought process is, if you don't like it, don't let him get in the end zone.
Cam Newton embodies what many "white" people think of the hiphop/"black" culture, and honestly, it scares them and it is offending that somebody "like that" can be the MVP of the NFL at a postion that has always been dominated by white people who in "their" minds, do it the "right" way. Discount Double Check certainly didn't garner this type of attention . . . darken him up a bit and you would of seen some similar reactions towards him.
That is exactly why Cam is being singled out and it is being made a big deal of. We certainly have come a ways when it comes to race in this country but there is a certain naiveness amongst Americans in general when it comes to the thinking that race "is not" a big deal anymore. That is absolutely false, whether in a direct or indirect form. When perceived stereotypes are being displayed for millions to watch . . . it becomes a national issue.
All these guys are ****y as hell . . . Brady, Rodgers, Rivers . . . and yes Cam Newton. So what? It's fun and brings a certain edge to the game and is BELOVED by the fans of those teams.
Which is why it would of been fun to see Brady and the Patriots go up against Cam Newton. Brady and the Patriots are universally hated outside of the New England area . . . it would of been polarizing to see how many people would of been rooting for New England just because of Cam Newton. With Peyton Manning, it is easy to root for the old guy and I expect the "peoples pick" will have the majority of people rooting for the Broncos (except for most black people).
Which brings up another point, this is a two way street, black people are also very racist, they have the tendency to only back people of their own color because of this perceived notion that those are the only ones that "have their back". Just a bunch of **** and a convenient excuse to continue to do bull**** in their own communities and to be outraged when something happens involving another race (specifically white people).
In all honestly, the best hope, sad to say, is watching these older black and white people die off, with the continued mixing of races and eventually this will be contained to a level that will be considered "not a big deal". Sure, you will still have racism, but I think the levels of racism will be at such a tolerable level that you will be outkast like the gays and blacks of yesteryear if you choose to be racist.